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Net-Teams - Bookmark Tag white papers
There are 2 articles associated with the tag white papers!
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White Papers as Syndicated Content
There is a huge shift taking place where businesses are pulling white papers off their sites and reworking them as social media content – they are branding the information from their white papers as specialized or niche information and establishing themselves as experts in their industries by generating interest in the information through syndicates (collections of interested people).
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Why Your White Papers Don’t Work?
It’s not easy to write a white paper. And reading them can also be quite a challenge! Unfortunately, many white papers are difficult to digest and come across as though slightly ‘nerdy-types’, locked in research labs, prepared them with very little consideration for their readers. So, if you’re about to write your first white paper, here are a few golden rules to follow...
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LinkedIn Recommendation:
 Liane Hengl - Director of eMarketing at Blue Galaxy - Teo is coaching me on communications and branding and helping with my business and social media plans. He is easy to work with and keeps me on track each and every week. He's a pleasure to work with. I recommend Teo for all of this type of work. - March 19, 2012, Liane was Teo's client |
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